The biggest challenges facing the rich world are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the “solutions” to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers offer a radically different approach to economics and our notions of prosperity.
They trace the history of the developed world’s desire for continuous economic growth and examine the consequences—as well as those in the future—and offer 13 politically feasible proposals that would reduce unemployment, inequality, and the pace of climate change—and also allow for further economic growth, if society wishes.
Read chapter 1
The Italian edition: RIDEFINIRE LA PROSPERITÀ
come usare la crescita economica per ridurre disoccupazione, disuguaglianzee fermare i cambiamenti climatici is also now available
A fascinating, data-rich look at some of the most fundamental questions our species has ever faced—and a striking argument for maturity over endless growth.
Bill McKibben, author of Deep Economy
Do you want a cogent and accessible explanation of why our paramount policy goal of GDP growth is increasing unemployment, inequality, and environmental destruction—while reducing welfare? Then read this informative book for both answers and better policies!
Herman Daly, Emeritus Professor, University of Maryland
This book has the power to induce policy changes that are imperative for the creation of an equitable, peaceful and sustainable future for human society.
Rajendra K. Pachauri, past-Chairman IPCC, Executive Vice Chairman, The Energy and Resources Institute (TERI)
The world faces a number of monumental challenges, ranging from persistent inequality and the ageing of population to climate change and the rise of the robot. In this innovative, accessible, and persuasive book, Maxton and Randers show that we don’t need revolutionary changes to meet these challenges. They tell us how big changes can be – indeed, can only be – achieved through a set of reforms that are moderate enough to be politically feasible in the short run. An essential guide to those who want to change the world for the better – and for certain.
Ha-Joon Chang, Faculty of Economics, University of Cambridge, author of 23 Things They Don’t Tell You About Capitalism and Economics: The User’s Guide
An important contribution to the global debate about growth, equality, climate change, and the path to a viable human future.
David Korten, author, Change the Story, Change the Future: A Living Economy for a Living Earth and When Corporations Rule the World.
The problems society faces to achieve a sustainable and desirable future are well-known, but solutions seem impossible. Maxton and Randers describe 13 politically feasible proposals that can actually solve these problems. A must read for anyone who wants to create a better world.
Robert Costanza, Professor of Public Policy, Crawford School of Public Policy, ANU, author of Ecological Economics
We originally wanted to call the book “Your kids and how not to kill them”.